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As opposed to free online trade directories, purchasing space in a closed directory gives your business credibility and links you to an existing online community. These directories are moderated and reputable so that their community members can trust they are dealing with a legitimate service provider. For advertisers, there are many obvious benefits, including: Increased traffic - by linking back to your own website you are increasing your exposure via search engines Effective - warm leads and referral business from a targeted community Localised - listing in an online business ...