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What does your business hope to gain from an online directory? Generally businesses who take on a business directory aim to attract advertisers and therefore income whilst creating a vehicle to better connect with their communities. In reality, there are a large number of underpopulated, overpriced, disorganised directories out there that are poorly managed, badly designed and unpromoted. This is not necessarily the fault of the business. It’s often the fault of the directory service. Many online directories are difficult to navigate and use, time-consuming to manage and expensive to ...
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