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“A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook CEO Referrals generate more warm leads and lead to greater sales/customer uptake across all kinds of organisations - from not for profits to trades, entrepreneurs and professionals. Within a trusted community, referrals have the power to generate long-term repeat customers which represents tremendous value to any business. So how do you tap into these referral networks? The key lies in getting an introduction. You could do this by providing a quality service, being reliable and fairly ...